Many business owners spend thousands of dollars each year to build their audience through Facebook Likes. The logic seems simple - the more Likes your business page gets, the more people you’ll be able to reach. The truth is, even if you have accumulated a ton of followers, the number of people who will actually see your content is much smaller than it appears.
Let’s say you’ve obtained 1,000 Likes on your Facebook page. It stands to reason that every time you post content to that page, all 1,000 people will see it. However, the reality is that each post will only be shown to about 10% (or less) of your followers. If you’d want the remaining 90% of your Facebook followers to see your content, you’ll have to pull out the same wallet you used to buy all those Likes and pay Facebook to “boost” your posts. So What Am I Paying For Anyway?When your social media strategy is focused solely on accumulating Likes, you’re essentially paying for the ability to advertise to those followers later on. Long story short, it shouldn’t be all about the Likes. Let’s get nerdy for a minute. Facebook has an ever-changing algorithm that (among other things) assigns a ranking to each page, including your business. That ranking isn’t based solely on the number of Likes; instead, it’s actually based on page activity. In other words, the more people who are interacting with your content by sharing and commenting, the higher your Facebook ranking will climb. As that ranking climbs, so will your organic reach. Pages that rank extremely high with Facebook’s algorithms will actually see their Facebook reach exceed its number of followers as people re-share the content and show it to their friends. Pages that rank very low will see their reach approach zero. Then How Does My Business Expand Its Reach On Facebook?Improving your page rank is possible, you just need to know some basics. Here are few pointers: Post great content. Sharing original videos on your Facebook page is a great way for people to begin to interact with you. These can range from hilariously funny to inspirational stories of your customers. Since videos are easily and widely shared, friends of your community will begin to see your business appear in their news feeds. Don’t promote yourself too often. Keep in mind that much of your content should be focused on topics other than your business. Many businesses only post announcements and upcoming events to their Facebook page and then wonder why their engagement (and Facebook ranking) is so low. Give people fun, fresh, inspirational content that they’ll want to interact with. Ask people to check in at your location. Facebook check-ins are one of the most powerful tools on social media and one of the most effective ways to grow your business. Why? Facebook check-ins act as recommendations from your community to their friends. So instead of hearing about how awesome your business is from you - they’re hearing it from their friends, whom they already trust. Since Facebook check-ins are typically seen by about 200 friends, they take personal invitations to a whole new level. Seeing ResultsAs you shift your social media strategy from a pursuit of “likes” or “followers” to a focus on engagement and page activity, you’ll see your reach grow exponentially. And you’ll save some money on boosting posts as well. Post interactive, shareable content that is outwardly focused - and most importantly, promote Facebook check-ins with your customers. Not only will your reach more people on Facebook, it will also help grow your business. Source: John Rougeux
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By: Janelle Griffith
Cornel West, a prominent professor of African American studies and progressive activist, said this week that his resignation from Harvard University was driven by a tenure dispute and the Ivy League school's "intellectual and spiritual bankruptcy.""How sad it is to see our beloved Harvard Divinity School in such decline and decay," he wrote in a letter dated June 30 and posted to his social media accounts Monday. "The disarray of a scattered curriculum, the disenchantment of talented yet deferential faculty, and the disorientation of precious students loom large." West said he sent the "candid letter of resignation" to his Harvard dean. "I try to tell the unvarnished truth about the decadence in our market-driven universities!" he wrote on his Facebook, Twitter and Instagram accounts. "Let us bear witness against this spiritual rot!" Janelle Griffith Wed, July 14, 2021, 2:17 PM Cornel West, a prominent professor of African American studies and progressive activist, said this week that his resignation from Harvard University was driven by a tenure dispute and the Ivy League school's "intellectual and spiritual bankruptcy." "How sad it is to see our beloved Harvard Divinity School in such decline and decay," he wrote in a letter dated June 30 and posted to his social media accounts Monday. "The disarray of a scattered curriculum, the disenchantment of talented yet deferential faculty, and the disorientation of precious students loom large." West said he sent the "candid letter of resignation" to his Harvard dean. "I try to tell the unvarnished truth about the decadence in our market-driven universities!" he wrote on his Facebook, Twitter and Instagram accounts. "Let us bear witness against this spiritual rot!" - ADVERTISEMENT -Harvard University and the Harvard Divinity School declined requests for comment. West, who had been a professor of the practice of public philosophy in the divinity school, announced plans to leave Harvard in March, according to The Boycott Times, which describes itself as a publication of dissent. Attempts to reach West by phone and through email were unsuccessful. West, 68, graduated from Harvard and earned a doctorate in philosophy from Princeton University. He has also taught at the Union Theological Seminary in New York City, Yale University and the University of Paris. He left Harvard before, in 2002, after a public spat with Lawrence Summers, its president at the time. West wrote in the letter that when he returned to Harvard four years ago, after having been a professor at Harvard and Princeton, he had a salary less than what he earned 15 years earlier and no tenure, an academic appointment that makes it very difficult to remove professors. "I hoped and prayed I could still end my career with some semblance of intellectual intensity and personal respect," he wrote. "How wrong I was!" "With a few glorious and glaring exceptions, the shadow of Jim Crow was cast in its new glittering form expressed in the language of superficial diversity," he continued. To witness the faculty "enthusiastically support a candidate for tenure then timidly defer to a rejection" based on "Harvard administration's hostility to the Palestinian cause was disgusting," West wrote. (West told The New York Times in March that he may have been denied tenure because of his age and his support for the Palestinian cause, which he described as a "taboo" issue at Harvard.) He said that when the news of his mother's death in April appeared in a newsletter, he received only two public replies, whereas an ordinary announcement about a lecture, award or achievement would typically result in 20 replies. "This kind of narcissistic academic professionalism, cowardly deference to the anti-Palestinian prejudices of the Harvard administration, and indifference to my Mother's death constitute an intellectual and spiritual bankruptcy of deep depths," he wrote. "In my case, a serious commitment to Veritas requires resignation — with precious memories but absolutely no regrets!" West's letter was made public about a week after the Pulitzer Prize-winning journalist Nikole Hannah-Jones, who is Black, said that she will not join the faculty at the University of North Carolina after an outstretched tenure fight marked by allegations of racism and conservative backlash about her involvement in The New York Times Magazine's 1619 Project, which re-examined America's bitter legacy of slavery. Instead, Hannah-Jones, a correspondent for The New York Times Magazine, said that she would join the faculty of Howard University. Her announcement came less than a week after the University of North Carolina's board of trustees voted to grant her tenure, reversing its earlier decision. In March, the Union Theological Seminary announced West would be rejoining its faculty. "I am honored to return back home to Union, to a place with brilliant faculty and moral tenacity and that provides an opportunity to continue to work with students who are eager to put their faith into practice while striving for justice and seeking of truth," West said at the time. He told The Boycott Times in an interview published in March that he discovered he "can only take so much hypocrisy" and "dishonesty" at Harvard. "I can only take so much pettiness in terms of ways in which I thought I was disrespected and devalued," West said in the interview. "I found out that my return here, leads me to have to make a move … no doubt about that." Source: NBC News The George Floyd Memorial mural at Summit and Lagrange in Toledo has come down. No word yet on the circumstances
Bshani Radio App Meet Dr. Von Homer, Founder and Chief Scientist of HX Innovations, a first-of-its-kind tech startup that aims to map a client’s body to ensure that his or her biomechanics (body movements) align with the individual’s chosen footwear. This helps to not only mitigate or avoid future injury but also to fulfill movement goals while perhaps running a marathon or walking around the block with a grandchild.
HX Innovations also works directly with footwear manufacturers as a science-backed testing lab that can determine the efficiency of movement and the performance threshold of the footwear being sold to consumers.“We’re kind of like a consumer report on steroids for footwear products,” says CEO Dr. Homer. “We’ve combined my layered background in pedorthics, biomechanics, ergonomics, and neuroscience to solve problems from the feet up.” The problem being, one size does not fit all. Via the patented Homer Technique, Dr. Homer and his team of scientists and researchers have cultivated propriety software and testing protocols that tie precise human factor data into footwear. According to Statista, American consumers contribute over 50 percent to the $180 million global footwear market. The same report cites about 16 percent of Americans say they bought their shoes from an online retailer, suggesting many shoes in many closets throughout the country were bought on looks alone. With HX Innovations on the rise, the trend could become obsolete; instead, consumers would choose a shoe based on the precise HX science attached to it. “We want to change the game completely,” says COO Nicole Homer. “We want to reform the standard and idea of footwear because what we wear on our feet is important and allows us to maintain alignment and stability, which leads to feeling younger for longer, and allows us to sustain the lifetime of movement we all deserve.” The industry has noticed — HX has already influenced footbed designs for Adidas, Under Armour, Skechers, Carhartt, and most of the brands carried by Walmart. You can even find Dr. Homer's face inside the Skechers best-selling arch fit shoe boxes. About HX Innovations is a Neurogonomic and Biomechanics research and testing laboratory. They use patent-pending scientific methods to evaluate neuromuscular performance and fatigue within footwear to assess whether its construction is ergonomically fit to safeguard people from injury while helping footwear companies create superior products focused on comfort, fit, and performance. Learn more at HXInnovations.com For press inquiries, contact Nicole Homer at nicole@hxinnovate.com Bshani Radio App Valerie Daniels-Carter, an African American female entrepreneur from Milwaukee, Wisconsin, is one of the minority owners of the NBA team Milwaukee Bucks. She is the only single Black woman, alongside mostly men, to own part of the team.
"There are couples that own the Bucks. I'm the only African-American female that's single that I know of that owns the Bucks," she told TMJ4.Daniels-Carter is one of the founders of the Partners for Community Impact, a group of diverse community investors, that purchased a minority stake in the Bucks in 2014. She is also one of the board of directors for the professional football team Green Bay Packers based in Wisconsin. Daniels-Carter has always had a passion for sports, especially basketball. She said she used to play basketball in high school and college and was even drafted by the Milwaukee Does. And now that she owns part of the Bucks, she personally sends messages of encouragement to the players. She said is proud that the team is now heading to the finals. "I am so excited about this season. We are going to take it one game at a time, we are going to press forward one day at a time and we are going to bring a championship home to Milwaukee," Daniels-Carter said. Moreover, Daniels-Carter, who also owns V&J Holding Companies which is one of the country's most successful fast-food franchisers, credits God for her success. "I'm God-made. I have been blessed to work all of my life,” said Daniels-Carter. "When I started on this journey, I had a mission, and I have been able to achieve it." Bshani Radio App Panasonic Corporation has recently announced that it has signed a brand ambassador agreement with professional women’s tennis player Naomi Osaka. The contract for this agreement is for two years which started on April 22, 2021.
The young tennis champion was selected by Panasonic after the company observed that her values and perspectives deeply resonate with its own management philosophy, especially with regard to the following three points: “Osaka takes social issues seriously, looking beyond tennis to share her views on what a better society would look like in her own words. The founder of Panasonic, Konosuke Matsushita, held the notion that a stable state of happiness comes only when both mental stability and material prosperity are secured. Based on this idea, the company endeavors to create an ideal society where all of us can enjoy lives that are both mentally fulfilling and affluent in the material sense. “Second, Osaka’s intense and powerful playing is a source of energy and courage for people all over the world. Panasonic has passed down the founder’s view that the mission of an enterprise is to achieve a prosperous society and to make people happy, and continues to work toward fulfilling a strong aspiration not only to provide products needed by society but also to make customers who use them feel happy and uplifted. “Third, Osaka continues to grow and evolve as her magnificent track record being one of the world’s top athletes is the result of her tireless efforts to refine each and every move in the course of her daily training and matches. Panasonic also continues to grow and evolve in a range of fields, aiming to elevate its expertise for the benefit of customers and society and achieve constant evolution.” Osaka is currently on hiatus from playing tennis. “Naomi won’t be playing Wimbledon this year,” a statement shared by ESPN stated. “She is taking some personal time with friends and family. She will be ready for the Olympics and is excited to play in front of her home fans.” Bshani Radio News From near homelessness to running a premium brand consultancy, Deandra Coleman, a former c-suite Black executive, has mastered the power of brand elevation. And she's disrupting the careers of America's top leading executive women inside her new program, The Double Comma Woman Experience. It's the most connected, luxurious way to advance your executive personal brand into thought leadership and the only network of its kind.
Women wondering what's beyond the c-suite will chart a complementary career path to brand elevation, authorship, industry leadership, and community impact—all with a touch of luxury and femininity. According to Deandra, "Your senior-level executive position is not the pinnacle. It's only the beginning!"By invitation-only, The Double Comma Woman Experience vets the most prominent, ambitious, and next-level changemakers into a cohort of 50 executives. They seek women who want to be on the precipice of innovation, inclusion, and impact, especially women of color. "This is the year of the Black woman. It's time we tell our stories the way we need them heard. If we don't, someone else will. That can no longer happen," says Deandra. While Deandra’s broader mission is to close the racial, gender, and wealth gaps that pervade the c-suite roster, she also hopes to empower women to take charge of their brand, shape their narrative, and avoid leaving it all to chance. Coleman believes, "Historically, men are the ones who are shaping the portrayal of executive women. They are telling our stories and doing us a disservice. That ends now. We define who we are." This fully immersive, year-long experience assembles women on the front lines of corporate innovation. The days of stiff and rigid business administration are gone. Black women are not only shattering glass ceilings but are now using their influence, feminine values, and resolution to take an active role in the future of executive leadership. In addition to receiving the proprietary 6Z Brand Elevation Curator, this executive sisterhood will participate in two all-inclusive luxury destination immersion experiences. Members will escape the hustle and join their cohort sisters for work, luxe, and play. Women who reach the c-suite typically waver between a choice to force satisfaction in their careers and a natural impulse to 'do more' and 'want more.' This opportunity permits powerful women to rise higher and elevate into next-level career advancement with a cohort of hand-selected execs to support them. "Privacy is of utmost importance to us. We require each member to sign a Non-Disclosure Agreement to protect the program and its members." Deandra says, "Each member must feel safe to share her vision, ideas, and challenges without fear of external damage." In business, your reputation often precedes you. At Beyond The C-Suite, they don't leave a woman's executive brand to chance. Instead, they are proactive, strategic, and visionary. The Double Comma Woman Experience is paving the way for our next generation of high-level women executives while encouraging current c-suite power players to invest in their brand elevation. About Beyond The C-Suite Beyond The C-Suite is a full-service brand strategy and development agency helping executive women build reputable personal brands and executive lifestyles with ease and expertise that translates into in-demand professional success. They are on a mission to propel each woman we encounter to a higher level of business, career, and multi-million dollar success. They create impact, influence, and a lasting brand legacy built on values, intelligence, and hard work, not just a pretty face. Learn more at BeyondTheCSuite.co and TheDCWExperience.comAbout Deandra Coleman Deandra Coleman is an award-winning personal brand elevation strategist for executive women, teaching high-level brand elevation practices for what's beyond the c-suite, and host of The Double Comma Woman Podcast. She is a mother, dog mom, and music lover on a personal mission to normalize luxury, rest, autonomy, authenticity, and freedom in work and lifestyle. For press inquiries, contact Deandra Coleman at deandra@beyondthecsuite.co or 443-584-5842. Bshani Radio News |
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February 2023
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