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Panasonic Corporation has recently announced that it has signed a brand ambassador agreement with professional women’s tennis player Naomi Osaka. The contract for this agreement is for two years which started on April 22, 2021.
The young tennis champion was selected by Panasonic after the company observed that her values and perspectives deeply resonate with its own management philosophy, especially with regard to the following three points: “Osaka takes social issues seriously, looking beyond tennis to share her views on what a better society would look like in her own words. The founder of Panasonic, Konosuke Matsushita, held the notion that a stable state of happiness comes only when both mental stability and material prosperity are secured. Based on this idea, the company endeavors to create an ideal society where all of us can enjoy lives that are both mentally fulfilling and affluent in the material sense. “Second, Osaka’s intense and powerful playing is a source of energy and courage for people all over the world. Panasonic has passed down the founder’s view that the mission of an enterprise is to achieve a prosperous society and to make people happy, and continues to work toward fulfilling a strong aspiration not only to provide products needed by society but also to make customers who use them feel happy and uplifted. “Third, Osaka continues to grow and evolve as her magnificent track record being one of the world’s top athletes is the result of her tireless efforts to refine each and every move in the course of her daily training and matches. Panasonic also continues to grow and evolve in a range of fields, aiming to elevate its expertise for the benefit of customers and society and achieve constant evolution.” Osaka is currently on hiatus from playing tennis. “Naomi won’t be playing Wimbledon this year,” a statement shared by ESPN stated. “She is taking some personal time with friends and family. She will be ready for the Olympics and is excited to play in front of her home fans.” Bshani Radio News From near homelessness to running a premium brand consultancy, Deandra Coleman, a former c-suite Black executive, has mastered the power of brand elevation. And she's disrupting the careers of America's top leading executive women inside her new program, The Double Comma Woman Experience. It's the most connected, luxurious way to advance your executive personal brand into thought leadership and the only network of its kind.
Women wondering what's beyond the c-suite will chart a complementary career path to brand elevation, authorship, industry leadership, and community impact—all with a touch of luxury and femininity. According to Deandra, "Your senior-level executive position is not the pinnacle. It's only the beginning!"By invitation-only, The Double Comma Woman Experience vets the most prominent, ambitious, and next-level changemakers into a cohort of 50 executives. They seek women who want to be on the precipice of innovation, inclusion, and impact, especially women of color. "This is the year of the Black woman. It's time we tell our stories the way we need them heard. If we don't, someone else will. That can no longer happen," says Deandra. While Deandra’s broader mission is to close the racial, gender, and wealth gaps that pervade the c-suite roster, she also hopes to empower women to take charge of their brand, shape their narrative, and avoid leaving it all to chance. Coleman believes, "Historically, men are the ones who are shaping the portrayal of executive women. They are telling our stories and doing us a disservice. That ends now. We define who we are." This fully immersive, year-long experience assembles women on the front lines of corporate innovation. The days of stiff and rigid business administration are gone. Black women are not only shattering glass ceilings but are now using their influence, feminine values, and resolution to take an active role in the future of executive leadership. In addition to receiving the proprietary 6Z Brand Elevation Curator, this executive sisterhood will participate in two all-inclusive luxury destination immersion experiences. Members will escape the hustle and join their cohort sisters for work, luxe, and play. Women who reach the c-suite typically waver between a choice to force satisfaction in their careers and a natural impulse to 'do more' and 'want more.' This opportunity permits powerful women to rise higher and elevate into next-level career advancement with a cohort of hand-selected execs to support them. "Privacy is of utmost importance to us. We require each member to sign a Non-Disclosure Agreement to protect the program and its members." Deandra says, "Each member must feel safe to share her vision, ideas, and challenges without fear of external damage." In business, your reputation often precedes you. At Beyond The C-Suite, they don't leave a woman's executive brand to chance. Instead, they are proactive, strategic, and visionary. The Double Comma Woman Experience is paving the way for our next generation of high-level women executives while encouraging current c-suite power players to invest in their brand elevation. About Beyond The C-Suite Beyond The C-Suite is a full-service brand strategy and development agency helping executive women build reputable personal brands and executive lifestyles with ease and expertise that translates into in-demand professional success. They are on a mission to propel each woman we encounter to a higher level of business, career, and multi-million dollar success. They create impact, influence, and a lasting brand legacy built on values, intelligence, and hard work, not just a pretty face. Learn more at BeyondTheCSuite.co and TheDCWExperience.comAbout Deandra Coleman Deandra Coleman is an award-winning personal brand elevation strategist for executive women, teaching high-level brand elevation practices for what's beyond the c-suite, and host of The Double Comma Woman Podcast. She is a mother, dog mom, and music lover on a personal mission to normalize luxury, rest, autonomy, authenticity, and freedom in work and lifestyle. For press inquiries, contact Deandra Coleman at deandra@beyondthecsuite.co or 443-584-5842. Bshani Radio News Master P Uses New NCAA Rules to Help His Son Ink Historic $2M Endorsement Deal - Bshani Radio7/5/2021 Hercy Miller, the son of rapper and entrepreneur Master P, has inked a historic multi-million dollar endorsement deal. He is one of the first student-athletes to take advantage of the new NCAA rule that allows athletes in college to profit off their own name, image, and likeness.
Hercy, who is set to play college basketball at Tennessee State Univesity, has signed a 4-year deal worth $2 million to become a brand ambassador for Web Apps America, a tech company specializing in web, mobile, and software solutions committed to supporting HBCUs in the US. Master P apparently started negotiating deals for his son earlier this year but waited until the new NCAA rule would take effect on July 1 to finally seal the deal. He told TMZ Sports, "It's incredible. This is gonna change the way college athletes want to stay in school." "I'm proud of my son for going to an HBCU and this is like playing in the pros now," he continued. He worked so hard and they say that when you do right, the blessings will come to you. He's been doing right, he's an A student and that's why this company did this because they wanted a deal with a student-athlete from an HBCU and when they researched him he was the top [HBCU] athlete... This is gonna open the doors for so many athletes." Moreover, reports said Hercy could be the highest-paid college basketball player in history. Now with millions of dollars as a 19-year old, Hercy said he plans to give back to the community before rewarding himself with a new Tesla. "I learned from my dad, I'm gonna start off by giving back to the community and everyone around me," he said. "I have a camp on July 21. I'm giving back to the kids and giving out school supplies." Follow Hercy Miller on Instagram @hercymiller Bshani Radio News |
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February 2023
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